Last week was Plant FWD ('forward') Week in Amsterdam. An optimistic conference bringing big food companies and idealistic startups together around one goal: creating a greener planet by the way we eat.
Plant FWD asked the video artists of our community Veejays.com: 'hey how would you see that future?'. As the conference was held at Theater Amsterdam, an amazing immersive super wide screen was to be our canvas. So yeah, challenge accepted!
Frouke Ten Velden , Lazar Selimovic , Matunda Groenendijk , Nadine Jongeling , Ruben Langedijk and Acidvideo contributed six completely unique visions as appetizers between the key note speeches. From a dubsteb mix of a slick mainstream commercial to a love letter to pizzas, and some serious art in between.
Enjoy a part of Veganland by Ruben here:
Originally published on LinkedIn · 18 April 2025
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